Restaurant "Skhva" is a modern gastronomic space where Georgian tradition meets contemporary elegance. Offering high-quality Georgian cuisine in a stylish and comfortable setting, it’s the perfect place for relaxing with friends, hosting business meetings, or enjoying special occasions. Tradition and modern comfort unite to create an unforgettable dining experience. Our task was to enhance awareness of this exceptional brand and highlight its uniqueness through effective content management.
Defining communication areas that help establish a unified vision for the topics the brand can consistently communicate about.
Identifying the directions and potential of content for each communication area, determining how to convey messages effectively in direct communication, and outlining strategies to achieve goals
Developing creative concepts to position the brand quickly and facilitate a seamless transition to a refreshed content style.
Product
What benefits does the customer receive from the company?
Positioning
What distinguishes the brand from competitors, what is the main advantage?
Vision
Brand positioning for the future
Mission
Brand mission, function towards society
Style
The brand's personality, image, and style that resonates with consumers
Values
Why do we trust a brand as a friend/person?
Most restaurants in Georgia focus their communication on the products they sell, centering their messaging on the “what”. This approach creates uniformity, making it difficult to stand out.
In this sameness, the most crucial questions often go unanswered: “why?” and “how?”
Our goal is to build a communication concept around these deeper questions. By clearly explaining to our target audience why we do what we do and how we do it, the quality of what we offer will naturally speak for itself.