Balance is an accounting program designed for the trade, construction, production, and service sectors, all hosted on the Cloud. It is specifically tailored for e-commerce sales, allowing you to directly manage sales, inventory, accounting, and more on your website. The challenge was that people didn’t fully understand the service and why they needed it. So, our task was to explain the program to users in a simple and clear way.
Our goal was to increase user awareness by clearly communicating the value of the program and how it addresses their specific needs. We aimed to drive adoption by highlighting its ease of use and benefits for businesses, ensuring a smooth onboarding process. By simplifying the user experience, we hoped to boost customer retention and generate long-term value for users, ultimately converting them into loyal customers.
We suggested creating an animation/storyline style video that would illustrate the need for balance in your business. This made their business more understandable to the target audience. Video has 88k views on Facebook.